In 2019, 49 percent of retailers expected to spend more on smartphone marketing compared to 2018. Out of home or in-store digital marketing was another area that retailers expected to spend more on than in the previous year.
How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018?
*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.
Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.
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National Retail Federation. (March 11, 2019). How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/
National Retail Federation. "How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018?." Chart. March 11, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/
National Retail Federation. (2019). How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/
National Retail Federation. "How Do You Anticipate Allocating Your Digital Marketing Spend by Device in 2019 versus 2018?." Statista, Statista Inc., 11 Mar 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/
National Retail Federation, How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/ (last visited November 13, 2024)
How do you anticipate allocating your digital marketing spend by device in 2019 versus 2018? [Graph], National Retail Federation, March 11, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1115429/digital-marketing-spending-expectation-of-retailers-by-device-us/
