Facebook and Instagram CPM (cost-per-mille) in the UK 2024
Between May 9 and July 14, 2024, cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) oscilated between 4.35 U.S. dollars and 9.82 U.S. dollars.
UK to emerge as third largest market
As of 2022, the UK was the third largest market globally - behind the United States and China - for social media advertising. By the end of 2023, the industry is expected to generate approximately 14 billion U.S. dollars. Furthermore, the United Kingdom and Germany were two European markets to be featured in the top five within the industry globally.
Mobile advertising takes the lead
Annual revenue growth has also been forecast for the industry until 2027. The average revenue generated per internet user for social media ads in the UK was recorded at nearly 223 U.S. dollars in 2022. By 2027, this is expected to reach approximately 265 U.S. dollars. Most of this will be generated through mobile advertising, which is forecast to make up a significantly larger share of advertising each year over desktop.
