In April 2020, advertisers and marketers in the United States were asked how they perceived the decrease in ad spend caused by the coronavirus outbreak would impact their business in the upcoming quarters. According to 86 percent of respondents cuts in ad spend were going to have a major impact on business in the second quarter of 2020, but only six percent said the same about the first quarter of 2021, which means industry professionals seem rather optimistic about the future of advertising despite the rough start into the year.
Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020
Base: Advertiser Perception Ad Pros Community Panel. Question: Thinking about your decrease in ad spending as a result of the Coronavirus (COVID-19) outbreak, which quarters do you anticipate will be impacted most?
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Advertiser Perceptions. (April 8, 2020). Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. "Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020." Chart. April 8, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. (2020). Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. "Views on The Level of Impact of The Coronavirus Outbreak on The Ad Industry in 2020 and 2021 According to Advertising Professionals in The United States as of April 2020." Statista, Statista Inc., 8 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions, Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/ (last visited September 20, 2024)
Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/