In April 2020, advertisers and marketers in the United States were asked about the types of media for which they they chose to maintain previous budgets, or even reallocate money to increase those budgets in light of the coronavirus outbreak. Few mediums received such treatment, however, according to 34 percent of respondents search, social and e-commerce ad budgets were subject to these positive changes. What is more, within this category, 26 percent of industry professionals took the same actions in regards to paid search in particular.
Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
Base: Advertiser Perception Ad Pros Community Panel. Wave 1 n=203; wave 2 n=152. Question: Which media types, if any, retained their budgets, were the beneficiaries of any budgeting reallocation, or had budget added due to the Coronavirus (COVID-19) outbreak? Media Types That Retained/Added Budgets, or Beneficiaries of any Budgeting Reallocation - Summary of Any (Net)
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Advertiser Perceptions. (April 8, 2020). Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. (2020). Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of Media That Retained Budgets or Benefitted from Budget Reallocation in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." Statista, Statista Inc., 8 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions, Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/ (last visited November 10, 2024)
Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
