Share of Muslim population SEA 2023, by country

In 2023, it was estimated that approximately 87 percent of the Indonesian population were Muslim, accounting for the highest share of Muslims in any Southeast Asian country. Indonesia also has the world's largest Muslim population, with an estimated 229 million Muslims.

Demographics of Indonesia

The total population of Indonesia was estimated to reach around 290 million in 2028. The median age of the population in the country was at an all-time high in 2020 and was projected to increase continuously until the end of the century. In 2020, the population density in Indonesia reached its highest value recorded at about 145.7 people per square kilometer.

Shopping behavior during Ramadan in Indonesia

Nearly all Muslims in Indonesia celebrated Ramadan in 2022. During the month of Ramadan, 60 percent of Indonesian users utilized online applications to order food. Many Indonesians planned to shop online or offline during Ramadan, with around 76 percent of online users planning to purchase fashion wear and accessories. Shopee was the most used app for shopping purposes during that period.