A survey from 2017 showed that 82 percent of German podcast listeners did not mind listening to sponsoring announced at the beginning or end of a podcast show, while 71 percent of them accepted classical audio spots.
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017
This question was phrased by the source as follows: "Wie ist Ihre Einstellung zu folgenden Podcasts Werbeformen?" The statistic only represents the bottom-three boxes "(1)" to "(3)".
Five scale: (1) "Does not bother me at all" to (5) "Really bothers me"
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ARD Media. (September 14, 2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017." Chart. September 14, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. (2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of Listeners Who Do Not Mind The following Forms of Advertising in Podcasts in Germany in 2017." Statista, Statista Inc., 14 Sep 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media, Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/ (last visited November 10, 2024)
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph], ARD Media, September 14, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1113733/podcast-listeners-and-advertising-germany/
