Impact level of the coronavirus pandemic on advertisers in Sweden 2020

Published by Statista Research Department, Jan 5, 2023
Over half of Swedish advertisers were affected by the coronavirus crisis to a large or a very large extent. This is the result of a survey among member companies of the Asscociation of Swedish advertisers in June 2020. Compared to the previous survey periods from March to May, this was a decline. From March to April, nearly three quarters of respondents stated to be impacted by the COVID-19 outbreak to at least a large extent.

The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

To what extent has your company been affected by the corona crisis?

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Release date

June 2020

Region

Sweden

Survey time period

March 26 to June 17, 2020

Number of respondents

51*

Special properties

members of the Association of Swedish Advertisers (Sveriges Annonsörer)

Method of interview

Online survey

Supplementary notes

* Refers to the survey period from June 8 to 17, The number of respondents of the other two survey periods were as follows:
March 26 to April 1: 65 respondents;
April 21 to May 1: 56 respondents.

Missing percentage points to 100 percent are probably due to rounding.

Percentage points exceeding 100 percent are probably due to rounding.

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