In a Q1 2020 study of the Facebook mobile advertising universe in Canada, it was discovered that Disney was the largest advertiser on the platform in the measured period, having accumulated close to 2.82 billion impressions and ad spend of 11.7 million U.S. dollars. Yum!Brands ranked second, with 5.7 million dollars in advertising spending on Facebook mobile in the country.
Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending
(in million U.S. dollars)
The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports. Each impression served to our crawlers and panelists is assigned a CPM, which when combined with impressions results in our spend estimates"
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Pathmatics. (April 2, 2020). Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending (in million U.S. dollars)." Chart. April 2, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/
Pathmatics. (2020). Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Facebook Mobile Advertisers in Canada in 1st Quarter 2020, by Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 2 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/
Pathmatics, Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/ (last visited November 10, 2024)
Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph], Pathmatics, April 2, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112297/canada-facebook-mobile-advertisers-ranked-by-ad-spend/
