In a Q1 2020 study of the Twitter advertising universe in the United States, it was discovered that Nestle was the largest advertiser on the platform in the measured period, having accumulated approximately 2.57 billion impressions and with ad spend of 13 million U.S. dollars. Verizon ranked second, with 6.4 million dollars in advertising spending on Twitter in the country.
Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending
(in million U.S. dollars)
The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports. Each impression served to our crawlers and panelists is assigned a CPM, which when combined with impressions results in our spend estimates"
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Pathmatics. (April 2, 2020). Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars)." Chart. April 2, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. (2020). Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics. "Leading Twitter Advertisers in The United States in 1st Quarter 2020, by Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 2 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
Pathmatics, Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/ (last visited November 13, 2024)
Leading Twitter advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars) [Graph], Pathmatics, April 2, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1112281/us-twitter-advertisers-ranked-by-ad-spend/
