COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has notably affected Spain. The country is the main European focus of the outbreak, striking many sectors such as tourism, air transport and also advertising. In the case of the latter, the vast majority of marketing professionals and managers forecast a considerable impact on advertising investment in the six months following the study in March 25th, 2020, with almost half of the respondents stating that the sector will see a drop of about 20 percent.
Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Good Rebels. (March 26, 2020). Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. "Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020." Chart. March 26, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. (2020). Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels. "Coronavirus Impact on Advertising Investment in The next Six Months According to Marketing Professionals in Spain as of March 25th, 2020." Statista, Statista Inc., 26 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/
Good Rebels, Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/ (last visited September 20, 2024)
Coronavirus impact on advertising investment in the next six months according to marketing professionals in Spain as of March 25th, 2020 [Graph], Good Rebels, March 26, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110854/covid-19-impact-in-the-investment-advertising-spain-2020/