During the time of the coronavirus pandemic, global consumers seem rather positive about brands keeping in touch. In March 2020 they were asked about the preferred channels brand should use to communicate their response to the outbreak, and the most popular choices were traditional outlets like TV, radio and newspapers as well as digital media such as e-mail. The latter was not preferred in Japan, only 27 percent indicated this channel, while the former was not popular in the UK, with 28 percent response rate.
Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country
Question: When communicating with you about the virus and their response to the pandemic, what methods would you prefer brands to use? Pick all that apply.
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Edelman. (March 20, 2020). Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. "Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country." Chart. March 20, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. (2020). Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman. "Consumer Preferred Channels of Brand Communication during The Coronavirus Pandemic Worldwide as of March 2020, by Country." Statista, Statista Inc., 20 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
Edelman, Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/ (last visited November 10, 2024)
Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph], Edelman, March 20, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110288/global-consumer-preference-of-brand-communication-during-covid19/
