In mid-March 2020, during the outbreak of the coronavirus pandemic, consumers in the United States were asked how they feel about brand communications at such time. More than half of respondents said they were pleased that brands were contributing to the fight against the epidemic by making various donations. Most wanted to hear from brands in that time, while only 15 percent were not interested in receiving news from brands.
Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020
Characteristic
Share of respondents
I am pleased to hear about brands taking actions like making donations of goods and services
56%
I want to hear what brands are doing in response to the pandemic
40%
It is reassuring to hear from the brands I know and trust
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AAAA. (March 20, 2020). Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/
AAAA. "Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020." Chart. March 20, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/
AAAA. (2020). Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/
AAAA. "Consumer Views on Brand Communication in Light of Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 20 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/
AAAA, Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/ (last visited November 10, 2024)
Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020 [Graph], AAAA, March 20, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1110140/us-consumer-views-on-brand-communication-due-to-covid-19/
