Volkswagen (VW) and Opel were two of the most strongly perceived brands in Germany during 2009-2018. Rounding off the top three was Coca-Cola. The ranking at hand shows the share of all namings for each brand.
Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018
Monthly online surveys in the specified time period; unsupported evaluation
Method of interview
Online survey
Supplementary notes
The survey question was asked in the following wording: "For which brand have you recently noticed advertising especially often? Please don't consider only TV ads, but also advertising measures on the radio, in newspapers/ magazines, on the internet, in the cinema or on posters. Please write down only the brand which you think of first (please name just one single brand)."
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Innofact. (December 21, 2018). Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/
Innofact. "Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018 ." Chart. December 21, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/
Innofact. (2018). Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/
Innofact. "Ranking of Brands Most Strongly Perceived in Advertising in Germany from 2009 to 2018 ." Statista, Statista Inc., 21 Dec 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/
Innofact, Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/ (last visited November 10, 2024)
Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018 [Graph], Innofact, December 21, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1109835/brands-most-strongly-perceived-advertising-germany/
