In mid-March 2020, during the coronavirus pandemic outbreak in the United States, brands had to pay on average around 32 U.S. cent for a click on Facebook ads, while three months earlier this cost amounted to 64 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.
Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020
(in U.S. dollars)
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MarketingPrzyKawie.pl. (March 26, 2020). Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/
MarketingPrzyKawie.pl. "Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 26, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/
MarketingPrzyKawie.pl. (2020). Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/
MarketingPrzyKawie.pl. "Average Facebook Advertising Cost-per-click (Cpc) in North America Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/
MarketingPrzyKawie.pl, Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/ (last visited November 10, 2024)
Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], MarketingPrzyKawie.pl, March 26, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108062/north-america-facebook-ads-cpc-due-to-covid-19/
