In mid-March 2020, during the coronavirus pandemic outbreak worldwide, brands had to pay on average around 81 U.S. cent for a thousand impressions on Facebook ads. This figure represents a significant drop from the CPM of 1.88 U.S. dollars posted in November 2019, indicating that Facebook advertising has become cheaper in light of COVID-19 impact on social media usage..
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Socialbakers. (March 25, 2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 25, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-mille (Cpm) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 25 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/ (last visited September 20, 2024)
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 25, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/