Bolsonaro online popularity post-COVID-19 Brazil

In Brazil, during the outbreak of the coronavirus, which causes COVID-19, president Jair Messias Bolsonaro's digital popularity index decreased. On February 25, 2020, the first case of COVID-19 in Brazil was reported and Bolsonaro scored 83.1 points on a scale from zero to 100. One month and 2,200 reported cases later, the president's score amounted to 69.1, a decline of over 16 percent. Meanwhile, the online popularity of at least three Brazilian governors increased. Flávio Dino, from the state of Maranhão, saw his digital popularity index score increase nearly 55 percent from 12.74 on February 25 to 19.73 on March 25, 2020.

Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020

Characteristic	February 25, 2020	March 25, 2020
Wilzon Witzel	9.76	13.62
João Doria	10.55	17.52
Flávio Dino	12.74	19.73
Jair Bolsonaro	83.1	69.1

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Release date

March 2020

More information

Region

Brazil

Survey time period

February 25 and March 25, 2020

Special properties

based on Twitter, Facebook, Instagram, YouTube, Google Trends, and Wikipedia

Supplementary notes

According to the source, the Digital Popularity Index (IPD, as abbreviated in Portuguese) assesses, from zero to 100, the following criteria: mobilization and interest; digital presence (number of active social networks); fame (total audience on social networks); engagement (volume of reactions and comments weighted by the number of posts on social networks); and valence (proportion of positive reactions and negative). A higher IPD score means higher online popularity.

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