In a March 2020 survey of marketing professionals in the United States, it was found that the coronavirus pandemic has already started influencing their budget decisions. According to 44 percent of respondents their content marketing budget would decrease in the near future, 42 percent said the same about investments in print and 72 percent indicated spending less on physical events. At the same time 31 percent said their video and pad digital ad budgets would grow this year.
Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel
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Wyzowl. (March 20, 2020). Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. "Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel." Chart. March 20, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. (2020). Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. "Expected Change in Marketing Budgets Influenced by The Coronavirus Pandemic According to Industry Professionals in The United States as of March 2020, by Channel." Statista, Statista Inc., 20 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl, Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/ (last visited November 10, 2024)
Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel [Graph], Wyzowl, March 20, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
