After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online activites for the telecommunications sector in France during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. The results for the online traffic up until the 15th of March, showed a decline of around 1.5 percent. The average duration of a session fell by around five percent and the page visits per sessions by around 22 percent. Conversion rates and the number of purchase sessions also saw a downfall in activity. Notably, The number of purchase sessions fell down to approximately 54 percent. The following week the traffic had made a positive development (up to 9.63 percent) but the average session duration continued to decline, reaching a value of -32.58 percent. The total conversion was at 57.19 percent on the negative side, bewteen the 16th and 22nd of March, 2020.
During the week between the 23rd and 29th of March, the overall traffic worsened a little, compared to the previous week. The conversion rate declined again to -58.84 percent as of the 29th.
The source also analyzed the data for the media industry, calculating a traffic rise of about 88 percent as of March 22, 2020.
* The source adds the following information:1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.
** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.
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ContentSquare. (April 1, 2020). E-commerce performances after the coronavirus (Covid-19) outbreak for the telecommunication sector in France as of March 29, 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/
ContentSquare. "E-commerce performances after the coronavirus (Covid-19) outbreak for the telecommunication sector in France as of March 29, 2020." Chart. April 1, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/
ContentSquare. (2020). E-commerce performances after the coronavirus (Covid-19) outbreak for the telecommunication sector in France as of March 29, 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/
ContentSquare. "E-commerce Performances after The Coronavirus (Covid-19) Outbreak for The Telecommunication Sector in France as of March 29, 2020." Statista, Statista Inc., 1 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/
ContentSquare, E-commerce performances after the coronavirus (Covid-19) outbreak for the telecommunication sector in France as of March 29, 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/ (last visited November 13, 2024)
E-commerce performances after the coronavirus (Covid-19) outbreak for the telecommunication sector in France as of March 29, 2020 [Graph], ContentSquare, April 1, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106296/online-activity-change-telecommunication-sector-corona-virus-france/