The outbreak of coronavirus (COVID-19) changed the agenda of many Italian companies in 2020. The results of a survey conducted in March 2020 revealed that 49 percent of companies will cut off their advertising and media spending, while 45 percent of them will reduce the investments in marketing activities. Business development was the third-most hit category of investments affected by a significant decline: 39 percent of Italian businesses is planning to reduce spending on that area. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment
The panel was structured as follows:
Size: 48% SMEs and 52% medium and large companies.
Geographical area: 54% in Lombardy, 22% rest of northern Italy, 22% of central Italy, 2% of southern Italy and islands.
Area of activity: 35% Italian companies only, 28% Italian companies with offices abroad, 37% foreign multinationals operating in Italy.
Market: 35% B2C companies, 39% B2B and 26% B2B+B2C.
Sector: 20% companies active in consulting / business services, 20% in finance / utilities / TLC; 18% in consumer goods / retail, 16% in pharmaceuticals; 11% in media / entertainment; 7% industry; 8% other.
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Doxa . (March 23, 2020). Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/
Doxa . "Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment." Chart. March 23, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/
Doxa . (2020). Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/
Doxa . "Share of Italian Companies Willing to Reduce Their Investments Due to Coronavirus (Covid-19) in 2020, by Type of Investment." Statista, Statista Inc., 23 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/
Doxa , Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/ (last visited November 10, 2024)
Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment [Graph], Doxa , March 23, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1106075/coronavirus-impact-on-companies-investments-italy/
