COVID-19: potential revenue loss from NCAA events 2020
The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe suspended their seasons, including the NCAA’s Division I men’s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its host cities. The finals of the tournament, known as the Final Four, were due to be hosted in Atlanta in early April. The city stands to lose more than 100 million U.S. dollars due to the postponement of this event.
