Since last year, virtual influencers began to gain popularity. However, according to a survey conducted in Singapore as of February 2020, respondents believed that human influencers had more influence on their decision to purchase a product. 11 percent of respondents stated that human influencers had a lot of influence, while only three percent of respondents felt that way about virtual influencers.
Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020
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YouGov. (March 11, 2020). Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/
YouGov. "Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020." Chart. March 11, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/
YouGov. (2020). Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/
YouGov. "Share of Respondents Who Have Been Persuaded to Purchase a Product by Human Influencers in Singapore as of February 2020." Statista, Statista Inc., 11 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/
YouGov, Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/ (last visited November 10, 2024)
Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020 [Graph], YouGov, March 11, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103888/singapore-impact-of-human-influencers-on-purchase-decisions/
