In 2019, nine different brands in Brazil were accused of using illegal advertisement for chocolate egg products aimed at children during the Easter season. According to the report, leading the list is brand D'elicce, with 14 products with abusing advertisement. Arcor and Kinder are second and third on the same ranking, with ten and eight chocolate products respectively.
Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand
Only considering Easter eggs aimed at a child audience
Supplementary notes
According to the source, the illegal practices observed include the use of child language, special effects and excessive colors, children's programs characters or presenters, cartoons or animations, and offers with collectible gifts or appeals to children.
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Instituto Brasileiro de Defesa do Consumidor. (May 15, 2019). Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. "Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand." Chart. May 15, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. (2019). Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. "Number of Chocolate Easter Eggs with Illegal Advertisement Practices in Brazil in 2019, by Brand." Statista, Statista Inc., 15 May 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor, Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/ (last visited November 13, 2024)
Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand [Graph], Instituto Brasileiro de Defesa do Consumidor, May 15, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
