U.S. and British women are more likely than men to engage in social media shopping activities. A January 2022 survey showed that 37 percent of female respondents had bought a product via social networks at least once, while only 30 percent of men did. Other activities, such as visiting brands' social media stores or pages, were also more prevalent among women.
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender
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Latana. (August 23, 2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. "Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender." Chart. August 23, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. (2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. "Type of Activities Consumers Engaged in While Social Media Shopping in The United States and The United Kingdom in 2022, by Gender." Statista, Statista Inc., 23 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana, Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/ (last visited November 13, 2024)
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph], Latana, August 23, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
