During a 2019 survey, 65 percent of responding consumers from Colombia and Mexico stated they visited a brand's website if they wanted to engage with and learn more about it. Second most popular method was watching videos produced by the brand with 55 percent, followed by liking it on Facebook with 43 percent.
Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019
* The survey was carried out among 3,010 respondents from the following countries: Colombia, France, Germany, Mexico, Spain, the United Kingdom, and the United States. The report does not provide a separate number for any of the countries. The source stated that the "sample was balanced by age and gender and representative of an employed adult online population." Original question: "If you like a certain band, how do you prefer to engage with and learn more about them?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HubSpot. (April 26, 2019). Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/
HubSpot. "Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019." Chart. April 26, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/
HubSpot. (2019). Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/
HubSpot. "Digital Marketing Channels Used by Consumers to Engage with and Learn More about Brands in Colombia and Mexico in 2019." Statista, Statista Inc., 26 Apr 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/
HubSpot, Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/ (last visited November 10, 2024)
Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019 [Graph], HubSpot, April 26, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1102053/marketing-channels-latin-america/
