This graph presents the share of online turnover in selected Central & Eastern European countries from 2016 to 2018, sorted by sales channel. Pureplay online retailers held approximately two thirds of the market share in Central & Eastern European over this period, although sales in 2018 represented a slight shift towards click & mortar retailers, as they increased their share of sales from 36 percent to 38 percent.
Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel*
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GfK. (May 9, 2019). Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/
GfK. "Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel*." Chart. May 9, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/
GfK. (2019). Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/
GfK. "Share of Online Turnover in Central & Eastern Europe from 2016 to 2018, by Sales Channel*." Statista, Statista Inc., 9 May 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/
GfK, Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/ (last visited November 10, 2024)
Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel* [Graph], GfK, May 9, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1100541/online-turnover-share-central-and-eastern-europe-by-sales-channel/
