Purchase process in Poland 2019-2024

Published by
Adriana Sas,
Aug 12, 2024

In 2024, only 20 percent of consumers made an offline purchase. Seventeen percent of customers made an online purchase via laptop or PC, and nine percent used a mobile device. Therefore, more than one channel was used by 46 percent of consumers surveyed, a decrease of four percentage points from the previous year.

Purchasing process in Poland from 2019 to 2024

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Release date

July 2024

Region

Poland

Survey time period

2019 to 2024

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Jak wyglądał proces ostatniego zakupu?"

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