Attitudes towards Super Bowl commercials in the UK 2020

Published by Statista Research Department, Jan 5, 2023
The Super Bowl is one of the biggest events in the sporting calendar, and a huge opportunity for brands to boost their popularity with fans all over the world. In fact, in 2020, more people watched the Super Bowl commercials than the event itself. In the United Kingdom, there are mixed opinions on these commercials; a third believe they are overrated. Just over 40 percent would prefer to not see commercials during the Super Bowl, but 70 percent find them entertaining.

Opinions on Super Bowl commercials in the United Kingdom (UK) as of 1st quarter 2020

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Release date

February 2020

Region

United Kingdom

Survey time period

Q1 2020

Number of respondents

1,509 respondents

Method of interview

Online survey

Supplementary notes

Original survey question not provided by the source.

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Use of sports media

4

Broadcasting rights in sports

5

Sports TV

8

Streaming, podcasts, audio

5

Sports websites, apps

8

Social media

5

Further related statistics

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