According to a survey on consumption trend during Spring Festival in China conducted in December 2019, approximately 57 percent of the Chinese respondents preferred well-known brands when making purchases during Chinese New Year. The survey also revealed that respondents born after 1990 were more likely to consider famous online brands in online shopping than older generations.
Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type
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iiMedia Research. (January 3, 2020). Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/
iiMedia Research. "Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type." Chart. January 3, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/
iiMedia Research. (2020). Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/
iiMedia Research. "Brand Preference among Chinese Netizens during The Spring Festival as of December 2019, by Type." Statista, Statista Inc., 3 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/
iiMedia Research, Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/ (last visited November 13, 2024)
Brand preference among Chinese netizens during the Spring Festival as of December 2019, by type [Graph], iiMedia Research, January 3, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1099224/china-online-shopping-brand-type-preference-in-lunar-new-year/
