In a survey conducted by Rakuten in 2019, around 63.3 percent of female and 66.1 percent male respondents in Thailand who owned a smart speaker, stated that wanting to control their smart appliances remotely influenced them to purchase a smart speaker. In the same survey, another factor which influenced the purchase of a smart speaker was being able to control music conveniently.
Influencing factors for owning a smart speaker in Thailand in 2019, by gender
Characteristic
Female
Male
I wanted a device to control my smart appliances remotely
63.26%
66.06%
For the convenience of controlling my music player without physically being on my device
50.48%
47.3%
I want to keep up with the latest technology trends
21.98%
23.92%
For the convenience of shopping and ordering items without physically being on my device
21.64%
23.84%
It is using the same operating system as my smartphone or smart home appliances (eg. Apple and iPhone, Amazon account, Google)
Original source question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."
Values have been rounded.
There were 1,761 female and 1,317 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 12, 2020). Influencing factors for owning a smart speaker in Thailand in 2019, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing factors for owning a smart speaker in Thailand in 2019, by gender." Chart. February 12, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. (2020). Influencing factors for owning a smart speaker in Thailand in 2019, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing Factors for Owning a Smart Speaker in Thailand in 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight, Influencing factors for owning a smart speaker in Thailand in 2019, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/ (last visited November 13, 2024)
Influencing factors for owning a smart speaker in Thailand in 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
