In 2023, Rennova alone accounted for almost one-third (or 31.5 percent) of makeup and makeup removal brands' spending on digital advertising in Brazil. PinkPerfect and Sephora followed with around 20 and 11 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/
Admetricks. "Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/
Admetricks. (2024). Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/
Admetricks. "Leading Advertisers among Makeup and Makeup Removal Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/
Admetricks, Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/ (last visited November 13, 2024)
Leading advertisers among makeup and makeup removal brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096854/brazil-makeup-digital-advertising/
