In 2018, the majority of consumers in the United States stated that they would be willing to reveal their favorite foods, drinks, hobbies, and past purchases so as to help retailers deliver them personalized promotions. Only 39 percent of consumers stated that they would be willing to share their diet restrictions.
Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
RIS News. (August 30, 2018). Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/
RIS News. "Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018." Chart. August 30, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/
RIS News. (2018). Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/
RIS News. "Personal Information Consumers Would Provide to Help Retailers Deliver Personalized Promotions in The United States in 2018." Statista, Statista Inc., 30 Aug 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/
RIS News, Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/ (last visited September 20, 2024)
Personal information consumers would provide to help retailers deliver personalized promotions in the United States in 2018 [Graph], RIS News, August 30, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1096407/types-of-personal-information-consumers-would-reveal-for-retail-promotions-us/