Most improved brands amongst consumers in Malaysia 2020

Published by
Amanda Siddharta,
Jul 28, 2023
In 2020, Dettol ranked as the most improved brand in Malaysia with a change in index score of 12.9. YouGov also revealed that the global restaurant chain KFC rose by 12.7 points. Dettol is a brand selling cleaning supplies and disinfectants owned by the British company Reckitt.

Most improved brands in terms of public perception in Malaysia as of December 2020

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Release date

January 2021

Region

Malaysia

Survey time period

January 1 to December 2020

Method of interview

Online omnibus survey

Supplementary notes

Original question: If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?

BrandIndex score: Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Figures are rounded.

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