According to a survey conducted by Rakuten Insight in November 2019, around 41 percent of 45 to 54 year old respondents in Hong Kong said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 35 percent of respondents aged between 16 and 24 confirmed this reason.
Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 3,605 survey respondents in Hong Kong, 2,855 said they had tried functional beverages. Among them, 1,812 were female and 1,043 were male.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Hong Kong as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight, Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/ (last visited November 10, 2024)
Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1094090/hong-kong-reasons-for-trying-functional-beverages-by-consumer-age/
