In a survey conducted by Rakuten in 2019, regarding the reasons why respondents tried functional beverages in Thailand, almost 49 percent of female respondents stated that they had wanted to try something new. Contrastingly, for the same survey just over one percent of male respondents in Thailand tried functional beverages as a celebrity had endorsed it.
Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender
Original source question: : 'Why did you decide to try the beverage(s)?'
The survey was conducted among 5,417 female and 3,833 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/
Rakuten Insight. "Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/
Rakuten Insight. (2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/
Rakuten Insight. "Mains Reasons Why Consumers Tried Functional Beverages in Thailand in 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/
Rakuten Insight, Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/ (last visited November 10, 2024)
Mains reasons why consumers tried functional beverages in Thailand in 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1093814/thailand-reasons-consumers-tried-functional-beverages-by-gender/
