In November 2019, women who were active on websites and applications targeted at women in France belonged to different age groups. Most of the websites and application consultations came from women aged 25 to 34, representing 75.8 percent of the online traffic. The second largest group who consulted feminine brands online (74.6 percent), was in the 35-49 age group. Of the younger generation, 70.4 percent of 15 to 24 years old were active on feminine apps and websites, followed by 62.1 percent of 50 to 64 year old women. The group of women aged 65 years and older accounted for 41.1 percent of the website and apps traffic.
Share of French women visiting websites and applications of content targeted at women in November in 2019, by age
* The source adds the following information: "The study includes 4,500 internet users equipped with two or three screens (computer, tablet and mobile phone), measuring the audience for more than 6,000 brands and 1,000 applications".
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Médiamétrie. (January 30, 2020). Share of French women visiting websites and applications of content targeted at women in November in 2019, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/
Médiamétrie. "Share of French women visiting websites and applications of content targeted at women in November in 2019, by age ." Chart. January 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/
Médiamétrie. (2020). Share of French women visiting websites and applications of content targeted at women in November in 2019, by age . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/
Médiamétrie. "Share of French Women Visiting Websites and Applications of Content Targeted at Women in November in 2019, by Age ." Statista, Statista Inc., 30 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/
Médiamétrie, Share of French women visiting websites and applications of content targeted at women in November in 2019, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/ (last visited November 10, 2024)
Share of French women visiting websites and applications of content targeted at women in November in 2019, by age [Graph], Médiamétrie, January 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092623/age-range-women-visitors-feminine-websites-france/
