Recognition of TVCFs featuring Vietnamese football players by gender

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted in November 2019, 69 percent of male respondents recognized TV commercials featuring Vietnamese football players. The same survey indicated that a larger share of respondents living in Ho Chi Minh City recognized TVCFs with Vietnamese football players.

Recognition of TV commercial films featuring Vietnamese football players based on viewers' gender in Vietnam in 2019

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Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question: Which TVCF do you like best? What are the reasons for that?

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