E-commerce is becoming a reality in MENA, shifting the retail industry in the region. In 2022, electronics were forecasted to account for the largest share of e-commerce penetration in the Gulf Cooperation Council (GCC) and Egypt at 25 percent, followed by beauty at 14 percent.
E-commerce market value
With high levels of internet penetration, particularly in the GCC, the e-commerce market in MENA has displayed significant growth, with room for further growth when compared with global benchmarks. The e-commerce market size in MENA reached a total of 8.3 billion U.S. dollars in 2017.
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Bain & Company. (February 20, 2019). E-commerce penetration in the Gulf Cooperation Council and Egypt in 2017 with a forecast for 2022, by category [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/
Bain & Company. "E-commerce penetration in the Gulf Cooperation Council and Egypt in 2017 with a forecast for 2022, by category." Chart. February 20, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/
Bain & Company. (2019). E-commerce penetration in the Gulf Cooperation Council and Egypt in 2017 with a forecast for 2022, by category. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/
Bain & Company. "E-commerce Penetration in The Gulf Cooperation Council and Egypt in 2017 with a Forecast for 2022, by Category." Statista, Statista Inc., 20 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/
Bain & Company, E-commerce penetration in the Gulf Cooperation Council and Egypt in 2017 with a forecast for 2022, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/ (last visited November 10, 2024)
E-commerce penetration in the Gulf Cooperation Council and Egypt in 2017 with a forecast for 2022, by category [Graph], Bain & Company, February 20, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1092222/gcc-and-egypt-e-commerce-penetration-by-category/
