According to a survey conducted by Ipsos on predictions for global issues, 78 percent of Chinese believed it likely that they would watch more TV from streaming services than from traditional TV channels in 2020. Respondents from China were the most convinced of that change among all countries participating in the survey.
Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020
survey sample were more urban and educated, and with higher incomes than the national average
Method of interview
Online survey
Supplementary notes
The question asked was as follows: "For each of the following, please tell me how likely or unlikely you think they are to happen...
I will watch more TV from streaming services than from over-the air/cable/satellite TV
channels."
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Ipsos. (January 6, 2020). Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/
Ipsos. "Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020." Chart. January 6, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/
Ipsos. (2020). Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/
Ipsos. "Share of Respondents Who Thought It Likely That They Would Watch More Tv from Streaming Services than from Traditional Tv Channels in China in 2020." Statista, Statista Inc., 6 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/
Ipsos, Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/ (last visited November 13, 2024)
Share of respondents who thought it likely that they would watch more TV from streaming services than from traditional TV channels in China in 2020 [Graph], Ipsos, January 6, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1091110/china-likelihood-of-watching-more-streamed-tv/
