Internet is slowly taking more market share in the advertising landscape in Hong Kong. In 2019, internet sector accounted for one-third of the total ad spending in the city. According to the forecast, the market share of out-of-home and TV advertising would probably stay at the same level, 14 percent, by 2024.
Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium
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ASEAN Today. (November 11, 2019). Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/
ASEAN Today. "Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium." Chart. November 11, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/
ASEAN Today. (2019). Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/
ASEAN Today. "Share of Advertising Spending in Hong Kong from 2012 to 2019 with a Forecast for 2024, by Medium." Statista, Statista Inc., 11 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/
ASEAN Today, Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/ (last visited November 10, 2024)
Share of advertising spending in Hong Kong from 2012 to 2019 with a forecast for 2024, by medium [Graph], ASEAN Today, November 11, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1090294/hong-kong-ad-spending-distribution-by-platform/
