The value of a brand expressed in PLN is derived from the market position expressed by its sales value, indexed by the strength of the brand and its contribution to the value of sales in the category.
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Forbes. (October 10, 2022). Leading retail brands in Poland in 2022, by value of brand (in million zloty) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/
Forbes. "Leading retail brands in Poland in 2022, by value of brand (in million zloty)." Chart. October 10, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/
Forbes. (2022). Leading retail brands in Poland in 2022, by value of brand (in million zloty). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/
Forbes. "Leading Retail Brands in Poland in 2022, by Value of Brand (in Million Zloty)." Statista, Statista Inc., 10 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/
Forbes, Leading retail brands in Poland in 2022, by value of brand (in million zloty) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/ (last visited September 20, 2024)
Leading retail brands in Poland in 2022, by value of brand (in million zloty) [Graph], Forbes, October 10, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1088940/poland-retail-brands-ranking-by-value/