Lipstick use frequency among women in Germany 2021

In 2021, 7.28 million women in Germany were using lipstick daily. The data are based on a survey conducted in Germany in 2021, evaluating the frequency of lipstick use among the female population.

VuMA (Verbrauchs- und Medienanalyse (VuMA)) is a consumer survey which provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as views of the German-speaking population aged 14 years and older.

Frequency of lipstick use among women in Germany from 2018 to 2021 (in millions)

Characteristic	Several times a day	Daily	Several times a week	About once a week	Several times a month	About 3 to 4 times a month	About once a month	Rarely	Only on special occasions	Never	No answer
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population; women

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 and older

Informationon total sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people

2021: 23,299 respondents, representing 70.54 million people
These figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology can be found here and in the report.

Figures were rounded for better understanding of the statistic.

Since 2019: additional survey criteria, "About once a week". The options "Several times a day" and "About 3 to 4 times a month" were removed. This allows for only limited comparisons between different years from the timeline.