Sky Sports is one of the prime pay TV sports brands in the United Kingdom, owning (partial) broadcasting rights to events such as the Premier League, Formula One, and PGA Tour golf. In 2021, approximately two-thirds of Sky Sports' audience in the United Kingdom was male.
Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender
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Women's Sport Trust. (February 7, 2022). Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. "Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender." Chart. February 7, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. (2022). Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. "Share of Viewers of Sky Sports in The United Kingdom (Uk) in 2021, by Gender." Statista, Statista Inc., 7 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust, Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/ (last visited November 13, 2024)
Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender [Graph], Women's Sport Trust, February 7, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/