As of 2019, the vast majority of consumers surveyed in the Netherlands appeared to take brand into consideration when purchasing electronics. Close to 70 percent of consumers included in this survey indicated that they primarily purchased premium brand electronics, while the share of respondents who tended to stick to private label branded electronic items was significantly lower, at just six percent.
To what extent do you consider brands when purchasing electronics?
The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden? (Elektronica)" (English: "To what extent do you purchase brand products as a consumer? (Electronics)")
The source does not specify the exact date of survey or survey method.
Missing percentage points to 100 percent are probably due to rounding.
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ABN AMRO. (September 20, 2019). To what extent do you consider brands when purchasing electronics? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. "To what extent do you consider brands when purchasing electronics?." Chart. September 20, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. (2019). To what extent do you consider brands when purchasing electronics?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. "To What Extent Do You Consider Brands When Purchasing Electronics?." Statista, Statista Inc., 20 Sep 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO, To what extent do you consider brands when purchasing electronics? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/ (last visited September 20, 2024)
To what extent do you consider brands when purchasing electronics? [Graph], ABN AMRO, September 20, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/