As of 2019, a large share of consumers surveyed in the Netherlands indicated that they took brands into consideration when purchasing fashion items. Just over 20 percent of people surveyed primarily purchased premium brand fashion. Meanwhile, the share of consumers who stuck to private label brands was around 15 percent higher, while the majority of respondents tended to purchase both premium brand and private label brand fashion.
To what extent do you consider brands when purchasing fashion items?
The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden? (Mode)" (English: "To what extent do you pay attention to brands as a consumer? (Fashion)")
The source does not specify the exact date of survey or survey method.
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ABN AMRO. (September 20, 2019). To what extent do you consider brands when purchasing fashion items? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/
ABN AMRO. "To what extent do you consider brands when purchasing fashion items?." Chart. September 20, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/
ABN AMRO. (2019). To what extent do you consider brands when purchasing fashion items?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/
ABN AMRO. "To What Extent Do You Consider Brands When Purchasing Fashion Items?." Statista, Statista Inc., 20 Sep 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/
ABN AMRO, To what extent do you consider brands when purchasing fashion items? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/ (last visited November 10, 2024)
To what extent do you consider brands when purchasing fashion items? [Graph], ABN AMRO, September 20, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086817/consumer-preference-for-premium-or-private-label-fashion-brands-in-the-netherlands/
