According to a survey conducted in July 2019, close to 39 percent of respondents in Japan stated that their interest in personalized advertisements depended on the content of those advertisements. For about 15 percent of respondents the right timing played an important role.
Reasons for interest in personalized advertisements among people in Japan as of July 2019
Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. If you were to receive such kind of promotion or notification, what would make you interested in it?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Reasons for interest in personalized advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, und Dentsu Digital Inc.. "Reasons for interest in personalized advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, Dentsu Digital Inc.. (2019). Reasons for interest in personalized advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, and Dentsu Digital Inc.. "Reasons for Interest in Personalized Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems & Dentsu Digital Inc., Reasons for interest in personalized advertisements among people in Japan as of July 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/ (last visited November 10, 2024)
Reasons for interest in personalized advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086802/japan-reasons-interest-personalized-marketing/
