Important criteria during online shopping for German consumers in 2018

Published by
Kasia Davies,
Nov 10, 2022
The vital criteria for German consumers when shopping online is an option for a free purchase return. This statistic shows the results of a survey conducted in Germany in 2019 on the most important criteria for consumers during shopping online. Besides a free return, customers also looked for payment via e-Wallet and free delivery.

Which criteria are important to you when shopping online?

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Release date

January 2019

Region

Germany

Survey time period

May 30 to July 12, 2018

Number of respondents

1,550 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Of the 23 criteria points listed in the source, 12 are presented here.

Three answers were possible.

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Overview

7

Leading online retailers

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Revenues by product category

8

Online customers and payment methods

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