One-third of online fashion retail companies in Russia employed external services for e-mail newsletter management as of 2020. Another one-third did not work with such method for promotional purposes, while over 20 percent used a self-developed system.
E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type
Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.
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Data Insight (RU). (June 22, 2021). E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/
Data Insight (RU). "E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type." Chart. June 22, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/
Data Insight (RU). (2021). E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/
Data Insight (RU). "E-mail Newsletter Usage by Footwear and Apparel Online Stores in Russia in 2020, by Type." Statista, Statista Inc., 22 Jun 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/
Data Insight (RU), E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/ (last visited November 13, 2024)
E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type [Graph], Data Insight (RU), June 22, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086251/footwear-and-apparel-e-shops-e-mail-newsletter-usage/
