In 2021, the food industry was the leading category advertising on TV in France, which accounted for 14.7 percent of TV advertising spending. It was followed by the retail industry as well as the hygiene and beauty sectors, with 11.5 and 9.6 percent of total ad spend respectively.
Leading categories advertising on TV in France in 2021, by ad spend share
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Syndicat National de la Publicité Télévisée. (August 24, 2022). Leading categories advertising on TV in France in 2021, by ad spend share [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/
Syndicat National de la Publicité Télévisée. "Leading categories advertising on TV in France in 2021, by ad spend share." Chart. August 24, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/
Syndicat National de la Publicité Télévisée. (2022). Leading categories advertising on TV in France in 2021, by ad spend share. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/
Syndicat National de la Publicité Télévisée. "Leading Categories Advertising on Tv in France in 2021, by Ad Spend Share." Statista, Statista Inc., 24 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/
Syndicat National de la Publicité Télévisée, Leading categories advertising on TV in France in 2021, by ad spend share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/ (last visited November 10, 2024)
Leading categories advertising on TV in France in 2021, by ad spend share [Graph], Syndicat National de la Publicité Télévisée, August 24, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1086013/sector-share-ad-spend-tv-france/