According to industry estimates, 60 percent of Snapchat's advertising revenue in the United States was derived from video. Other advertising only accounted for 40 percent of the photo sharing network's 2018 revenues.
Video revenue share of selected social networks in the United States in 2018
*Includes Instagram ad revenues Video includes paid video advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing organic social video content
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eMarketer. (October 9, 2018). Video revenue share of selected social networks in the United States in 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Video revenue share of selected social networks in the United States in 2018." Chart. October 9, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. (2018). Video revenue share of selected social networks in the United States in 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Video Revenue Share of Selected Social Networks in The United States in 2018." Statista, Statista Inc., 9 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer, Video revenue share of selected social networks in the United States in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/ (last visited November 10, 2024)
Video revenue share of selected social networks in the United States in 2018 [Graph], eMarketer, October 9, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084864/social-network-video-revenue-share-usa/
