On Black Friday 2019, 76.5 percent of Italian respondents preferred online shopping. Additionally, 52 percent of interviewees planned to buy in physical stores as well.
A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.
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QVC. (November 30, 2019). How do you prefer to do shopping on Black Friday? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/
QVC. "How do you prefer to do shopping on Black Friday?." Chart. November 30, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/
QVC. (2019). How do you prefer to do shopping on Black Friday?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/
QVC. "How Do You Prefer to Do Shopping on Black Friday?." Statista, Statista Inc., 30 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/
QVC, How do you prefer to do shopping on Black Friday? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/ (last visited November 10, 2024)
How do you prefer to do shopping on Black Friday? [Graph], QVC, November 30, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1084288/preferred-retail-channel-for-black-friday-shopping-in-italy/